Tanya is a marketing professional with specialist experience in the travel and retail sectors. Tanya’s international career spans 15+ years and covers the United Kingdom, Europe, North America and Australia.

Tanya has proven success of delivering marketing solutions that are innovative and effective. She readily acquires product knowledge and market intelligence in order to add value to the business from the outset. Tanya is also experienced with managing multi-stakeholder marketing programmes.

Specialist expertise

Direct marketing
Direct mail – online/e-mail campaigns – customer relationship management (CRM) – loyalty programmes

Copywriting and content creation
Branding – advertising – brochures – direct mail – online content – promotions

Affinity and partnership marketing
Strategic alignment with compatible brands – joint promotions

Sponsorship and events
Sponsorship strategy – proposal assessment – event marketing

Marketing strategy and implementation
Communication channel selection – planning – brand development and campaign management

International experience

Canadian Tourism Commission – UK
McCluskey International, Destination Marketing - UK & Ireland
Rocky Mountaineer Vacations, Canada – UK & Europe
Sainsbury’s Supermarkets – UK
Phillips de Pury & Luxembourg, Auctioneers – UK & Europe
Tourism Vancouver Island, Canada – North America
Castle Towers Shopping Centre, Sydney – Australia
Southern Pacific Hotels (Parkroyal, Centra & Travelodge) – Australia

Qualifications

Bachelor of Arts in Communication degree (Advertising & Marketing)
University of Canberra, Australia