James McGruer is passionate about providing effective marketing solutions that deliver results. James thrives on helping businesses achieve their targets and has over 15 years experience in New Zealand and the United Kingdom.

James’s industry sector experiences spans manufacturing, retail, publishing, agency, media, public sector and agriculture. He has worked on both the agency and the client side of marketing which has provided valuable experience in managing service deliverables.

Specialist expertise

Online marketing
Website development – design and navigation – user journey – search engine marketing (SEM)

Direct marketing
Direct mail campaigns – email campaigns – customer relationship management – market segmentation

Sales promotion
Sales collateral – sales channel management – campaign delivery management – point of sale (POS) – promotional programmes

Market development
Market analysis and intelligence – proposition development – new product development – market launches

Marketing strategy
Communication channel selection – planning – brand development and management

Qualifications

Bachelor of Commerce (Management)    Otago University New Zealand
Diploma for Graduates (Management)    Otago University New Zealand

LinkedIn profile

View profile