The Bridge, marketing that works, marketing company Auckland

Marketing in a downturn

james — Sun, 02 Mar 2014 23:54:09 +0000

Research shows that companies that continue to invest in marketing are far more likely to survive an economic downturn. Key to this success is the ability to maximise revenue from existing customers as well as the foresight to develop strategic partnerships to target new customers. All marketing activities need to be targeted, cost-effective and results(...)

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Create value to succeed in social media

james — Sun, 02 Mar 2014 03:03:33 +0000

Why is value creation critical to the success of your social media channel? Achieving regular engagement through your social media channel – whether it is via Facebook, Twitter or any one of the many social media options requires you to deliver some sort of perceived value to your fans or followers. This value is the(...)

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Top tips for planning and measuring marketing success

james — Tue, 25 Feb 2014 03:43:44 +0000

Sound planning is an important part of any marketing activity whether you are a small business or a large one. The adage “fail to plan – plan to fail” holds true for most situations. Good planning also removes most of the surprises when it comes to the execution phase of your campaign. When you have(...)

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Create successful Direct Marketing campaigns

james — Mon, 07 Oct 2013 00:46:42 +0000

Creating an engaging direct mail campaign that delivers results should be a straight forward concept. Engagement many will argue is driven by great creative that is well executed. However others claim that quality customer data is the bedrock of a successful campaign. Logically you might conclude that both the creative and targeting data are equally(...)

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Choosing between Email and Direct Mail

james — Sun, 11 Nov 2012 22:56:00 +0000

You have decided to become more active with your marketing and carry out some direct marketing of your business. That is great news, so what method are you going to use? Principally the choice for most small businesses is going to be between email and some form of direct mail. When making this choice it(...)

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Marketing briefs that work

james — Sun, 11 Nov 2012 22:53:34 +0000

Producing a great brief is the first critical step towards an effective direct marketing campaign. The brief can be compared to a road map which allows your agency to understand what your goals are and how best to achieve them. To overcome the challenges of producing a great brief we look at guidelines that will(...)

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Direct marketing designs that get attention and customers

james — Sun, 11 Nov 2012 22:49:07 +0000

Obtaining more paying customers in today’s economic climate is both challenging and a must for you to keep your business doors open. How can you produce fantastic direct marketing that will pull in the customers and get your message out there? To produce and design direct marketing that works for your specific business requirements the(...)

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Get your marketing message right

james — Sun, 11 Nov 2012 22:22:29 +0000

In the age of Twitter and web 2.0 the power of the written word is fast becoming an underrated concept. The basic knowledge of how to craft compete sentences with engaging and effective messaging is a dying practice. Who was it that said, “The pen is mightier than the sword”? So let’s dust of this(...)

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Direct marketing – data is number 1

james — Tue, 06 Nov 2012 22:20:13 +0000

Accurate customer data is the cornerstone of a successful direct marketing programme. The right data obtained from your current customer base or an external source can provide you with an important and insightful view of your existing or potential customers. The marketing insights provided by your data resource will help you generate a better picture(...)

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Building a customer profile

james — Sat, 03 Nov 2012 22:10:16 +0000

It seems an obvious question – but do you know who your customers really are? Developing an accurate customer profile and picture of your customer is a fundamental basic for developing a successful direct marketing programme. The ability to describe your typical customer in a few short sentences is a valuable skill. Four key reasons for(...)

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