SME marketing

SME marketing

Building a customer profile

Building a customer profile

It seems an obvious question – but do you know who your customers really are? Developing an accurate customer profile and picture of your customer is a fundamental basic for developing a successful direct marketing programme. The ability to describe your typical customer in a few short sentences is a valuable skill. Four key reasons for(…)

Choosing your marketing channel

Choosing your marketing channel

The digitalization process is continuing to drive the proliferation of media around the world. The result of this development is an ever increasing choice of marketing channels. Choosing the right marketing channels for your SME business is not an exact science, in many business cases it will be a matter of trial and error. However(…)

Create value to succeed in social media

Create value to succeed in social media

Why is value creation critical to the success of your social media channel? Achieving regular engagement through your social media channel – whether it is via Facebook, Twitter or any one of the many social media options requires you to deliver some sort of perceived value to your fans or followers. This value is the(…)

Creating an engaging market proposition

Creating an engaging market proposition

Creating an engaging and relevant market proposition is a crucial step in the process of developing a direct marketing campaign. It is essential that you fully understand the uniqueness of your businesses offer and can express its value in a way that the customer understands. Ask yourself why should the customer choose you? Defining your(…)

Creating effective brochures

Creating effective brochures

Developing an effective sales brochure can help you to communicate your product or service benefits to your customers and as a result increase sales success rates. Producing a brochure or piece of sales collateral is a fairly common business task; however in my experience many businesses struggle with this aspect of marketing. There are a(…)

Develop your unique selling proposition

Develop your unique selling proposition

In part 1 of this article we look at the benefits of developing a competitive USP. How to develop a competitive USP Step 1) Review business processes and key product and service attributes This process is best done with the help of someone external to the business that can provide objective feedback. As a business(…)

Direct marketing designs that get attention and customers

Direct marketing designs that get attention and customers

Obtaining more paying customers in today’s economic climate is both challenging and a must for you to keep your business doors open. How can you produce fantastic direct marketing that will pull in the customers and get your message out there? To produce and design direct marketing that works for your specific business requirements the(…)

Get your marketing message right

Get your marketing message right

In the age of Twitter and web 2.0 the power of the written word is fast becoming an underrated concept. The basic knowledge of how to craft compete sentences with engaging and effective messaging is a dying practice. Who was it that said, “The pen is mightier than the sword”? So let’s dust of this(…)

Marketing in a downturn

Marketing in a downturn

Research shows that companies that continue to invest in marketing are far more likely to survive an economic downturn. Key to this success is the ability to maximise revenue from existing customers as well as the foresight to develop strategic partnerships to target new customers. All marketing activities need to be targeted, cost-effective and results(…)

Top tips for planning and measuring marketing success

Top tips for planning and measuring marketing success

Sound planning is an important part of any marketing activity whether you are a small business or a large one. The adage “fail to plan – plan to fail” holds true for most situations. Good planning also removes most of the surprises when it comes to the execution phase of your campaign. When you have(…)