Sales communication

Sales communication

Bridging the sales and marketing divide

Bridging the sales and marketing divide

Bridging the divide can deliver a range of benefits, potentially leading to innovation in business practices. Greater access to customer insights and an engaged sales force are just a two reasons for marketing and sales to work closely together. Bringing each business function closer together requires us to consider the following aspects of sales promotion:(…)

Creating an engaging market proposition

Creating an engaging market proposition

Creating an engaging and relevant market proposition is a crucial step in the process of developing a direct marketing campaign. It is essential that you fully understand the uniqueness of your businesses offer and can express its value in a way that the customer understands. Ask yourself why should the customer choose you? Defining your(…)

Get your marketing message right

Get your marketing message right

In the age of Twitter and web 2.0 the power of the written word is fast becoming an underrated concept. The basic knowledge of how to craft compete sentences with engaging and effective messaging is a dying practice. Who was it that said, “The pen is mightier than the sword”? So let’s dust of this(…)

The sales and marketing divide

The sales and marketing divide

The sales and marketing divide is often blamed for poor campaign performance and missed revenue targets. The inability of the two business functions to see eye to eye and work collaboratively can be a paralysing factor for any company. There are many external and internal factors that have an impact on a company’s culture and(…)

Unique selling proposition – USP

Unique selling proposition – USP

You’re USP Developing an effective Unique Selling Proposition (USP) is one of the key foundations of creating a competitive and successful business. Getting your USP right from the outset can make your marketing and sales activity a lot more effective. It also makes it easier for you to communicate a consistent message in a variety(…)