Marketing communication

Marketing communication

Get your marketing message right

Get your marketing message right

In the age of Twitter and web 2.0 the power of the written word is fast becoming an underrated concept. The basic knowledge of how to craft compete sentences with engaging and effective messaging is a dying practice. Who was it that said, “The pen is mightier than the sword”? So let’s dust of this(…)

Marketing briefs that work

Marketing briefs that work

Producing a great brief is the first critical step towards an effective direct marketing campaign. The brief can be compared to a road map which allows your agency to understand what your goals are and how best to achieve them. To overcome the challenges of producing a great brief we look at guidelines that will(…)

Marketing in a downturn

Marketing in a downturn

Research shows that companies that continue to invest in marketing are far more likely to survive an economic downturn. Key to this success is the ability to maximise revenue from existing customers as well as the foresight to develop strategic partnerships to target new customers. All marketing activities need to be targeted, cost-effective and results(…)

The sales and marketing divide

The sales and marketing divide

The sales and marketing divide is often blamed for poor campaign performance and missed revenue targets. The inability of the two business functions to see eye to eye and work collaboratively can be a paralysing factor for any company. There are many external and internal factors that have an impact on a company’s culture and(…)

Unique selling proposition – USP

Unique selling proposition – USP

You’re USP Developing an effective Unique Selling Proposition (USP) is one of the key foundations of creating a competitive and successful business. Getting your USP right from the outset can make your marketing and sales activity a lot more effective. It also makes it easier for you to communicate a consistent message in a variety(…)