The Bridge, marketing that works, marketing company Auckland » Marketing best practice

Top tips for planning and measuring marketing success

james — Tue, 25 Feb 2014 03:43:44 +0000

Sound planning is an important part of any marketing activity whether you are a small business or a large one. The adage “fail to plan – plan to fail” holds true for most situations. Good planning also removes most of the surprises when it comes to the execution phase of your campaign. When you have(...)

The post Top tips for planning and measuring marketing success appeared first on The Bridge, marketing that works, marketing company Auckland.

Marketing briefs that work

james — Sun, 11 Nov 2012 22:53:34 +0000

Producing a great brief is the first critical step towards an effective direct marketing campaign. The brief can be compared to a road map which allows your agency to understand what your goals are and how best to achieve them. To overcome the challenges of producing a great brief we look at guidelines that will(...)

The post Marketing briefs that work appeared first on The Bridge, marketing that works, marketing company Auckland.

Get your marketing message right

james — Sun, 11 Nov 2012 22:22:29 +0000

In the age of Twitter and web 2.0 the power of the written word is fast becoming an underrated concept. The basic knowledge of how to craft compete sentences with engaging and effective messaging is a dying practice. Who was it that said, “The pen is mightier than the sword”? So let’s dust of this(...)

The post Get your marketing message right appeared first on The Bridge, marketing that works, marketing company Auckland.

Direct marketing – data is number 1

james — Tue, 06 Nov 2012 22:20:13 +0000

Accurate customer data is the cornerstone of a successful direct marketing programme. The right data obtained from your current customer base or an external source can provide you with an important and insightful view of your existing or potential customers. The marketing insights provided by your data resource will help you generate a better picture(...)

The post Direct marketing – data is number 1 appeared first on The Bridge, marketing that works, marketing company Auckland.

Building a customer profile

james — Sat, 03 Nov 2012 22:10:16 +0000

It seems an obvious question – but do you know who your customers really are? Developing an accurate customer profile and picture of your customer is a fundamental basic for developing a successful direct marketing programme. The ability to describe your typical customer in a few short sentences is a valuable skill. Four key reasons for(...)

The post Building a customer profile appeared first on The Bridge, marketing that works, marketing company Auckland.

Creating an engaging market proposition

james — Thu, 25 Oct 2012 22:25:03 +0000

Creating an engaging and relevant market proposition is a crucial step in the process of developing a direct marketing campaign. It is essential that you fully understand the uniqueness of your businesses offer and can express its value in a way that the customer understands. Ask yourself why should the customer choose you? Defining your(...)

The post Creating an engaging market proposition appeared first on The Bridge, marketing that works, marketing company Auckland.

Creating effective brochures

james — Thu, 26 Jun 2008 23:38:36 +0000

Developing an effective sales brochure can help you to communicate your product or service benefits to your customers and as a result increase sales success rates. Producing a brochure or piece of sales collateral is a fairly common business task; however in my experience many businesses struggle with this aspect of marketing. There are a(...)

The post Creating effective brochures appeared first on The Bridge, marketing that works, marketing company Auckland.

Eye tracking shapes marketing

james — Thu, 26 Jun 2008 02:49:39 +0000

The art of effective online and offline communication has benefited greatly from eye tracking research. The study of how the human eye registers and perceives visual communications has delivered some fascinating insights, especially on how we automatically filter the information. Research by Professor Siegfried Vogele of the Institute for Direct Marketing in Munich revealed that(...)

The post Eye tracking shapes marketing appeared first on The Bridge, marketing that works, marketing company Auckland.

Eye tracking insights for effective copy

james — Thu, 26 Jun 2008 02:48:34 +0000

The ability to create effective marketing collateral can be greatly improved with the knowledge of how we scan and perceive typography and copy. Making the right choice of type face, use of colour and layout is a key step to success. In this post we again take a look at eye tracking research by Professor(...)

The post Eye tracking insights for effective copy appeared first on The Bridge, marketing that works, marketing company Auckland.

Develop your unique selling proposition

james — Thu, 26 Jun 2008 02:46:21 +0000

In part 1 of this article we look at the benefits of developing a competitive USP. How to develop a competitive USP Step 1) Review business processes and key product and service attributes This process is best done with the help of someone external to the business that can provide objective feedback. As a business(...)

The post Develop your unique selling proposition appeared first on The Bridge, marketing that works, marketing company Auckland.