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Marketing briefs that work

james — Sun, 11 Nov 2012 22:53:34 +0000

Producing a great brief is the first critical step towards an effective direct marketing campaign. The brief can be compared to a road map which allows your agency to understand what your goals are and how best to achieve them. To overcome the challenges of producing a great brief we look at guidelines that will(...)

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Direct marketing designs that get attention and customers

james — Sun, 11 Nov 2012 22:49:07 +0000

Obtaining more paying customers in today’s economic climate is both challenging and a must for you to keep your business doors open. How can you produce fantastic direct marketing that will pull in the customers and get your message out there? To produce and design direct marketing that works for your specific business requirements the(...)

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Creating effective brochures

james — Thu, 26 Jun 2008 23:38:36 +0000

Developing an effective sales brochure can help you to communicate your product or service benefits to your customers and as a result increase sales success rates. Producing a brochure or piece of sales collateral is a fairly common business task; however in my experience many businesses struggle with this aspect of marketing. There are a(...)

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