Direct Marketing
It seems an obvious question – but do you know who your customers really are? Developing an accurate customer profile and picture of your customer is a fundamental basic for developing a successful direct marketing programme. The ability to describe your typical customer in a few short sentences is a valuable skill. Four key reasons for(…)
You have decided to become more active with your marketing and carry out some direct marketing of your business. That is great news, so what method are you going to use? Principally the choice for most small businesses is going to be between email and some form of direct mail. When making this choice it(…)
Creating an engaging direct mail campaign that delivers results should be a straight forward concept. Engagement many will argue is driven by great creative that is well executed. However others claim that quality customer data is the bedrock of a successful campaign. Logically you might conclude that both the creative and targeting data are equally(…)
Creating an engaging and relevant market proposition is a crucial step in the process of developing a direct marketing campaign. It is essential that you fully understand the uniqueness of your businesses offer and can express its value in a way that the customer understands. Ask yourself why should the customer choose you? Defining your(…)
Accurate customer data is the cornerstone of a successful direct marketing programme. The right data obtained from your current customer base or an external source can provide you with an important and insightful view of your existing or potential customers. The marketing insights provided by your data resource will help you generate a better picture(…)
Obtaining more paying customers in today’s economic climate is both challenging and a must for you to keep your business doors open. How can you produce fantastic direct marketing that will pull in the customers and get your message out there? To produce and design direct marketing that works for your specific business requirements the(…)
In the age of Twitter and web 2.0 the power of the written word is fast becoming an underrated concept. The basic knowledge of how to craft compete sentences with engaging and effective messaging is a dying practice. Who was it that said, “The pen is mightier than the sword”? So let’s dust of this(…)