Communication design

Communication design

Creating effective brochures

Creating effective brochures

Developing an effective sales brochure can help you to communicate your product or service benefits to your customers and as a result increase sales success rates. Producing a brochure or piece of sales collateral is a fairly common business task; however in my experience many businesses struggle with this aspect of marketing. There are a(…)

Eye tracking insights for effective copy

Eye tracking insights for effective copy

The ability to create effective marketing collateral can be greatly improved with the knowledge of how we scan and perceive typography and copy. Making the right choice of type face, use of colour and layout is a key step to success. In this post we again take a look at eye tracking research by Professor(…)

Eye tracking shapes marketing

Eye tracking shapes marketing

The art of effective online and offline communication has benefited greatly from eye tracking research. The study of how the human eye registers and perceives visual communications has delivered some fascinating insights, especially on how we automatically filter the information. Research by Professor Siegfried Vogele of the Institute for Direct Marketing in Munich revealed that(…)

Get your marketing message right

Get your marketing message right

In the age of Twitter and web 2.0 the power of the written word is fast becoming an underrated concept. The basic knowledge of how to craft compete sentences with engaging and effective messaging is a dying practice. Who was it that said, “The pen is mightier than the sword”? So let’s dust of this(…)

Top tips for planning and measuring marketing success

Top tips for planning and measuring marketing success

Sound planning is an important part of any marketing activity whether you are a small business or a large one. The adage “fail to plan – plan to fail” holds true for most situations. Good planning also removes most of the surprises when it comes to the execution phase of your campaign. When you have(…)